Last updated: 06/04/2026
Based in: Belgium

1. Data Controller

Charmeline (“we”, “our”, “us”) is the controller of the personal data collected through this website.

Controller name: Charmeline
Location: Belgium (EU)
Contact email: giancarlo@charmeline.be

If you have any questions about this policy, you can contact us using the details above.

2. What Personal Data We Collect

We may collect and process the following categories of personal data:

• Identification and contact details (such as name and email address).
• Content of your messages when you contact us.
• Technical data (IP address, browser type, device information).
• Cookie and preference data (see our Cookie Policy).

We do not intentionally collect special categories of personal data (sensitive data).

Some services used on this website may process personal data necessary to complete orders, including payment processing, artwork production, and shipping logistics. These services may include trusted third-party providers such as payment processors, e-commerce platforms (e.g. Shopify), and professional fine art laboratories (e.g. WhiteWall).

3. Purposes of Processing

We process your personal data for the following purposes:

  1. To respond to your inquiries and messages.

  2. To send you updates about Charmeline’s exhibitions, artistic projects, and related activities (only when you have given explicit consent).

  3. To ensure the proper functioning and security of the website.

  4. To improve website performance and user experience, only when consent for non-essential cookies has been given.

4. Legal Bases for Processing

We process your personal data based on:

  • Consent — when you actively give permission (e.g., newsletter or contact checkboxes).

  • Performance of a contract or pre-contractual steps — when you contact us or when processing an order for artworks or related services.

  • Legitimate interests — limited to strictly necessary technical and security purposes.

  • Legal obligations — when required by law.

Analytics and marketing cookies are processed only on the basis of your consent.

5. Data Retention

We retain personal data only for as long as necessary:

  • Contact form data: up to 12 months.

  • Consented marketing communications: until you withdraw consent.

  • Technical and cookie data: according to the durations described in the Cookie Policy.

After these periods, your data is securely deleted or anonymized.

6. Recipients of Your Data

Your data may be shared only with:

  • Technical service providers (hosting, email, security).
  • E-commerce and payment service providers used to process orders (such as Shopify).
  • Professional print laboratories responsible for artwork production and fulfillment (such as WhiteWall).
  • Public authorities, where required by law.

We do not sell or rent your personal data.

Where data is transferred outside the EU/EEA, we use appropriate safeguards such as Standard Contractual Clauses (SCCs).

7. Cookies

We use cookies and similar technologies to:

  • Ensure the website functions properly.

  • Remember your preferences.

  • Measure website performance, only with your consent.

You can manage your cookie preferences at any time via our cookie banner.

For detailed information, please refer to our Cookie Policy.

8. Your Rights Under GDPR

You have the right to:

  • Request access to your personal data.

  • Request correction of inaccurate data.

  • Request deletion of your data (right to be forgotten).

  • Restrict processing of your data.

  • Request data portability.

  • Withdraw your consent at any time.

  • Object to certain types of processing.

You also have the right to lodge a complaint with the competent supervisory authority:

Belgian Data Protection Authority (Autorité de protection des données / Gegevensbeschermingsautoriteit – APD/GBA)

9. Automated Decision-Making

We do not use automated decision-making or profiling that produces legal or similarly significant effects.

10. Data Security

We apply appropriate technical and organisational security measures to protect your personal data.

However, no method of transmission over the internet is completely secure.

11. Changes to This Policy

We may update this Privacy Policy from time to time.
The updated version will be published on this page with a revised date.

12. Contact

For any privacy-related questions, please contact:

Email: giancarlo@charmeline.be
Location: Belgium